The following project had two parts. the first was to come up with a new visual language inspired by a character or a city of our choice, the second part consisted of taking the visual language we created and rebranding an existing brand.
The character that I was inspired by was the American poet Maya Angelou, the visual language inspired by her consisted of abstract shapes that created strong feminine images. The typography are words that seem to be trapped at first, like Maya's history, but later you realize that you can read it and its loud and clear.
The project that is shown here is the second part after the visual concept was whole, i chose to rebrand the famous Willisau jazz festival.
The project that is shown here is the second part after the visual concept was whole, i chose to rebrand the famous Willisau jazz festival.
